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***Today's Lead Photo****
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By Jessica Harker jharker@marshallnewsmessenger.com
Attendance at the 2022 Wonderland of Lights was down from the last two years, according to Main Street Manager Lacy Burson. Burson presented a full report about how the 2022 Wonderland of Lights annual festival went last year to the Marshall City Council on Thursday this week, giving information on the festivals attendance, expenses and revenue, volunteers and planned events. According to Burson, attendance for the 2022 festival was down from the last two years, with 73,500 reported attendees last year, and 93,00 reported in 2021 and over 100,000 reported in 2020. Councilmember Amanda Abraham remarked that a portion of the low attendance numbers for last year’s festival can be attributed to the unusually cold weather that occurred at the time. Attendance for the opening ceremony event and the annual holiday parade were also down slightly in 2022 from the two previous years, though attendance for the Christmas Market was up over 2,000 from the previous year. Burson attributed the spike in attendance for the market to holding the event on the third Saturday, rather than a Sunday as was done in 2021. For the 2021 festival, the city was able to incur about $210,000 in total income from the festival, including $58,000 already received in monetary donations and more to be collected. About $8,000 was through food truck fees, private parties and merchandise sales, as well as $168,000 in revenue from ticket sales. The city also received about $11,000 in in-kind sponsorships. Expenditures for the 2022 festival totaled about $210,000, with $82,000 spent on the skating rink, including the rental of the tent and the purchase on a number of new skates. A total of $45,000 was spent on Santa’s Village, including the building of new ramps to make the attraction ADA compliant. The slide, carousal and train were $17,000 in total costs, with the slide being a onetime purchase by the city. |
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