In 2010 the Oak Ridge Boys came to the Civic Center in Marshall. The show was advertised widely and attracted a large crowd -- the largest crowd I every saw at the Civic Center. I estimated it was 85% full for this show. Unfortunately, even with almost a full house the CVB lost money on the event.
The CVB rented a sound system and hired a sound engineer but because of limitation at the Civic Center the sound quality was poor.
Future shows drew small audiences and the CVB loses were greater even greater for the these shows.